American Marconi Wireless News - Greenlane Reports Fourth Quarter and Full Year 2024 Financial Results

A Note on Our Revenue Reporting

Beginning with our second quarter 2023 earnings release, we implemented a major restructuring of our industrial product lines, transitioning much of this business from gross sales to a commission structure. While this change affects how we report revenue, we believe it enables us to preserve working capital and improve gross margins.

Full Year 2024 Financial Highlights

• $13.3 million vs $65.4 million for full year 2023; Y-o-Y decrease in net sales was due to a major restructuring in April of 2023, involving our packaging and industrial vaping product lines transitioning much of this business from a gross sale to a commission structure to preserve working capital.

• Gross margin of 47.3% compared to gross margin of 27.3% for the same period in 2023.

• $10.1 million, or 57.7% decrease in salaries and benefits vs full year 2023.

• $14.4 million, or 59.9% decrease in G&A vs full year 2023.

• Operating loss improved by $14.3 million to $11.7 compared to an operating loss of approximately $26.1 million in the prior year period.

Fourth Quarter 2024 Operational Highlights

• Signed exclusive multi-year distribution agreement with Safety Strips Tech Corp to distribute fentanyl, xylazine and drink spike detection test strips in the U.S.

• Signed multi-year distribution agreement with Veriteque USA, Inc., a manufacturer of the patented SwabTek™ and Verifique™ brand of single-use, dry reagent presumptive field tests for detection of narcotics, explosives, gunshot residue and other harmful substances.

• Entered into exclusive multi-year global distributor agreement with CURB Lifestyle, Inc., manufacturer of a patented, non-heating, inhalation device capable of safely delivering a wide range of formulations, including nicotine, cannabinoids, and other wellness compounds.

• Appointed Rob Shields,a trusted global sales and marketing leader with over 30 years of experience in growing purpose-driven consumer and business technology brands, to the new role of Greenlane's Chief Growth Officer.

• Streamlined our third-party product portfolio.

• Upgraded our sales and marketing organizations.

Post Fourth Quarter 2024 Operational Highlights

• Announced the closing of a private placement of approximately $25.0 million of shares of Common Stock and investor warrants at a price of $1.19 per Common Unit. Aggregate gross proceeds to the Company were approximately $25.0 million.

• Following recent balance sheet actions, the Company has no material debt obligations. The debt payments were funded from cash on hand and will reduce interest expense by approximately $4.5 million annually.

• Entered into a new exclusive U.S. distribution agreement with Green Gruff USA Inc. ("Green Gruff"). Green Gruff offers a comprehensive line of veterinarian approved organic cannabidiol-infused supplements and treats manufactured in the U.S. to support a dog's overall health and vitality.

• Announced the selection of Cannabis Creative Group, a division of CHAMP Digital, an award-winning digital marketing agency specializing in Cannabis and CBD, as its new digital marketing agency.

Management Commentary

"We are proud of our team's efforts and operational focus in delivering another period of improving financial results to close out the year," said Barbara Sher, Chief Executive Officer for Greenlane. " We believe that our financial performance directly reflects our ability to manage costs in line with revenue performance. Our operational discipline and commitment to drive toward profitability have been key in navigating the unique challenges our industry faces, and we are now well-positioned to invest in our people and technology. As we build for the future, we will continue to focus on the value of our marketplace and enhance the Greenlane experience for both consumers and clients as we adapt in this evolving industry."

She added, "Our 2024 results demonstrate a challenging but transformative year as we worked our turnaround plan and reset almost all aspects of our business. We are starting 2025 with a new base focused on growth across all our revenue lines. Over the past two quarters, my primary objective has been to amplify our strengths, address key challenges, and stabilize the business. Having successfully achieved much of this, we are now forging ahead with our initiatives centered on driving organic growth, optimizing margins and cash flow, and reducing debt. With a strong cash position, we remain focused on initiatives that have the greatest impact on the company. With this sharp focus, I am confident that Greenlane can not only maintain but expand its leadership position."

Lana Reeve, Chief Financial Officer of Greenlane, stated, "We have made remarkable progress and delivered dramatic reductions in expenses, cash burn, and debt over the past year. These efforts have significantly enhanced our financial stability and moved us toward our goal of achieving profitability. With no material debt obligations, Greenlane is equipped to capitalize on growth opportunities and enhance shareholder value."

Full Year 2024 Financial Overview

For the year ended December 31, 2024, total net sales were approximately $13.3 million, compared to approximately $65.4 million for the year ended December 31, 2023, representing a decrease of $52.1million, or 79.7%. The year-over-year decrease in net sales was due to a major restructuring in April of 2023, involving our packaging and industrial vaping product lines, transitioning much of this business from a gross sales to a commission structure to preserve working capital. Revenues decreased in the Consumer Brands Group due, in part, to restructuring efforts and shift in strategy to focus on in-house brands that carry a higher margin profile while rationalizing third-party brand offerings, which generated top line revenue with lower margins.

Gross margin increased by 20.0% to 47.3% for the year ended December 31, 2024, compared to gross margin of 27.3% for the same period in 2023. The increase in gross margins is in part related to transitioning to a commission revenue model for the majority of the vaporizer sales with 100% margin versus gross revenue with lower margins.

General and administrative expenses decreased by approximately $14.4 million, or 59.7%, for the year ended December 31, 2024, compared to the same period in 2023. The decrease is related to major restructuring effort by the Company to reduce cost and right-size the business.

Operating loss improved by approximately $14.3 million to $11.7 compared to an operating loss of approximately $26.1 million in the prior year period.

Net loss was $16.2 million, compared to a net loss of $32.0 million in the prior year period.

Balance Sheet

As of December 31, 2024, the Company had cash and cash equivalents of approximately $0.9 million. Subsequent to the close of the fourth quarter, the Company announced the closing of its private placement of approximately $25.0 million of shares of Common Stock and investor warrants at a price of $1.19 per Common Unit. Aggregate gross proceeds to the Company were approximately $25.0 million. The transaction closed on February 19, 2025. The Company expects to use the net proceeds from the offering, together with its existing cash, for the repayment of existing indebtedness, general corporate purposes and working capital.

About Greenlane Holdings, Inc.

Founded in 2005, Greenlane is a premier global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products to thousands of producers, processors, specialty retailers, smoke shops, convenience stores, and retail consumers. We operate as a powerful family of brands, third-party brand accelerator, and an omnichannel distribution platform.

We proudly offer our own diverse brand portfolio and our exclusively licensed Marley Natural and K.Haring branded products. We also offer a carefully curated set of third-party products through our direct sales channels and our proprietary, owned and operated e-commerce platforms which include Vapor.com , , PuffItUp.com , HigherStandards.com , Wholesale.Greenlane.com and MarleyNaturalShop.com .

For additional information, please visit: https://investor.gnln.com . For additional information, please visit: https://gnln.com/ .

Investor Contact:

[email protected]

or

TraDigital IR
Kevin McGrath
+1-646-418-7002
[email protected]

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 concerning Greenlane and other matters. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. Greenlane has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission ("SEC"), including under the caption "Risk Factors" in Greenlane's Annual Report on Form 10-K filed for the year ended December 31, 2023 and the Company's other filings with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-lookingstatements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.

GREENLANE HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except par value per share amounts)

GREENLANE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(in thousands, except per share amounts)

GREENLANE HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

SOURCE: Greenlane Holdings, Inc.

View the original press release on ACCESS Newswire

S.Gregor--AMWN