- Race four abandoned after New Zealand breeze into 3-0 lead in America's Cup
- West Indies win toss, put Sri Lanka in to bat in first T20
- Sudan rescuers say air strike killed 23 in Khartoum market
- Netanyahu tells UN to move Lebanon peacekeepers out of 'harm's way'
- Bangladeshi Hindus defy attack worries to celebrate festival
- Kiwis three up in America's Cup as Ineos pay for time penalty
- In a first, SpaceX 'catches' megarocket booster after test flight
- Dominant England crush Scotland at Women's T20 World Cup
- Dropped: The rise and fall of Pakistan batting maestro Babar Azam
- Israel fights Hezbollah on the ground, pounds Lebanon from the air
- Sabalenka outlasts local hero Zheng to win third Wuhan Open title
- Bangladeshi Hindus shrug off attack worries to celebrate festival
- Former Pakistan captain Azam dropped for second England Test
- 'Opportunist' Dupont dazzles on Toulouse return
- Australia replace injured Vlaeminck with Graham at Women's T20 World Cup
- Sinner wins Shanghai Masters to deny Djokovic 100th career title
- Ubisoft fears assassin's hit over falling sales
- Israel hits Lebanon from the air and fights Hezbollah on the ground
- China's Yin has 'goosebumps' as she romps to LPGA win in Shanghai
- Pakistan to re-use Multan pitch for second England Test
- Blair and King Charles hail Salmond's 'devotion' to Scotland
- Vietnam, China hold talks on calming South China Sea tensions
- SpaceX will try to 'catch' giant Starship rocket shortly before landing
- England captain Stokes in line for second Pakistan Test return
- Japan's former empress Michiko discharged after surgery: reports
- Japan's former empress Michiko discharged after surgey: reports
- Israel widens Lebanon strikes as troops fight Hezbollah along border
- Bowlers' graveyards: Pakistan's placid pitches under fresh fire
- 'Little Gregory' murder haunts France 40 years on
- Vietnam, China to expand rail links, cross-border payments
- Americans get their belief back as Pochettino makes his mark
- Vietnam, China to boost economic, defence cooperation
- Winning start for Pochettino's American adventure
- Tariffs, tax cuts, energy: What is in Trump's economic plan?
- Amazon wants to be everything to everyone
- US firms brace for more tariffs as election approaches
- Winning start for Poch's American adventure
- Morocco's tribeswomen see facial tattoo tradition fade
- Centre-left set to win as pro-Ukraine Lithuania votes
- Colombia guerilla group urges delegations not to attend COP16 in Cali
- Pakistan frets over security ahead of SCO summit
- Ronaldo scores 133rd Portugal goal in Nations League win over Poland
- 40 nations contributing to UN Lebanon peacekeeping force condemn 'attacks'
- Eight dead as heavy rain thrashes Brazil after long drought
- Jewish school in Canada hit by gunfire for second time
- Morocco crush Central African Republic, Guirassy scores hat-trick
- Dupont scores quickfire hat-trick on Toulouse Top 14 return
- Ronaldo scores in Portugal's Nations League win as Spain sink Denmark
- Interim boss Carsley has not applied for England job
- Mets hurler Senga ready to take on Dodgers in game one of NL Championship Series
Gaming sector recovery on flamboyant display at ChinaJoy expo
A long-haired sorcerer wearily checked his smartphone as elves and androids bustled past at the digital entertainment expo ChinaJoy on Friday, the crowds a testament to the local gaming industry's tentative recovery after a period on pause.
China is the world's largest market for video games, but the sector has been through a tough time in recent years thanks to a government crackdown that restricted player hours and strangled new licences.
But as the vast exhibition halls in Shanghai boomed with the excited chatter of cosplaying attendees, industry insiders were upbeat about the future.
"I fully see the recovery is happening. And we truly believe the market of China will keep growing rapidly," the Shanghai managing director of gaming giant Ubisoft, Yang Zhi Hong, told AFP.
At rival company Blizzard's booth, a row of players wearing headsets frowned in concentration while onlookers watched their progress on a big screen.
Blizzard, which produces the globally popular "World of Warcraft" (WoW), will make a much-anticipated return to China in August after a contract dispute with Chinese partner NetEase saw its servers in the country taken offline for more than a year and a half.
"Being able to play on the Chinese servers again is like returning home from wandering around foreign lands with people whose languages I don't speak," an "extremely excited" WoW fan named Wang Wenzheng told AFP.
WoW attracted millions of Chinese users at its peak, but that figure is small potatoes compared to some homegrown gaming companies' stats.
Popular games like Tencent's "League of Legends" or MiHoYo's "Genshin Impact" boast tens of millions of monthly domestic players.
"'Genshin Impact' is a game of special meaning to me," said Wang Xintao, an artificial intelligence researcher who came dressed as the game character Zhongli.
"I started playing it... during a very difficult time of my life," the 25-year-old said, adding "it can bring me a quiet sense of happiness".
First-time ChinaJoy visitor Liu Xiao, a 21-year-old livestreaming host from northern Hebei province, said the vibe was that of "a very friendly family".
"I'm a very shy person. But I come to ChinaJoy to overcome my shyness."
- 'Too strict' -
Ubisoft's Yang said there was "no secret" to doing well in the lucrative Chinese market.
"The player is the only thing we need to care about and nothing else," he said.
China has presented some unique challenges to the industry in recent times, though.
At ChinaJoy, a dozen or so young gamers gathered in army costumes around a placard protesting a livestreaming ban on "Tom Clancy's Rainbow Six Siege", a tactical shooter game produced by Ubisoft.
Regulatory hurdles for new games remain relatively large, with formal approval from authorities needed before release.
One of the costumed "Rainbow Six" fans, a 16-year-old student who gave his name as Nokk, said his beloved game had consistently failed to get a licence.
"Generally speaking, I think the regulations of China's gaming industry are a bit too strict," he told AFP.
Since 2021, children under 18 have only been allowed to play online for an hour on Fridays, Saturdays and Sundays during school terms, with real-name identification procedures in place to stop minors lying about their age.
"As a global company... we need to follow the local laws and the regulations very strictly," said Ubisoft's Yang.
"All the products we're (bringing) into China, we will do the localisation for sure, and do a lot of compliance work to let it fit into the China market."
He said he thought there was "still space" for companies to expand in China -- and that seizing new opportunities offered by AI would be key.
From AI-generated narratives, to AI-powered tools that help world-build, "this tech is not (just) on the paper... it has been already applied into our pipeline, into our workflow", he said.
O.Norris--AMWN