American Marconi Wireless News - Licensing Expo Opens Registration for the Most Anticipated Brand Licensing Event of the Year

As the largest global showcase of brands and IPs available to license and the launchpad for new content and key industry announcements, Licensing Expo is the only place to discover the future direction of the industry and the global trends that will impact consumer products in the following 24 to 36 months.

"Following last year's record-breaking attendance, Licensing Expo has grown to host over 12,000 visitors from over 77 countries and continues to increase the number of retail buyers, doubling retail attendance since 2019. In 2025, expect fresher IP, more global representation and even more focus on retail," shares Anna Clarke, Senior Vice President of the Global Licensing Group at Informa Markets. "We are also delighted to bring back our enhanced online Event Planner which facilitated over 8,500 meetings in 2024 and offers everyone the ability to schedule in-person meetings at the event, making business development even more efficient and productive."

"The licensing industry witnesses unprecedented innovation and collaboration year over year, and Licensing Expo serves as the ultimate catalyst for these developments, bringing together leaders and pioneers to shape the future of licensing," remarks Amanda Cioletti, Vice President of Content and Strategy at License Global. "It is where connections are made, ideas are launched and the industry's most exciting advancements take center stage."

According to License Global's Top Global Licensors Report, Apparel, Food and Beverage, Toys and Games and Location-based Entertainment lead as categories that brands will explore in 2025. With over 5,000 brands represented on the show floor, Licensing Expo truly provides the widest range of brands for license under one roof, offering manufacturers and retailers endless opportunities to extend into any category and territory to meet ever-changing consumer demand.

Expanding on the exploration of international sectors, this year introduces the International Pavilion, showcasing curated brands and exhibitors from prominent regions across Asia, with focus on China, South Korea and India, each of which is currently experiencing rapid growth in the production and creation of licensed consumer products. Specialty areas on the show floor also include the Retail Lounge, sponsored by PAN AM, the Cool Brands Café as well as the Football and Soccer Pavilion in preparation for the next World Cup.

"Licensing Expo is the must-attend event for anyone involved in the business of brand extension, consumer products and global IP licensing," says Maura Regan, President of Licensing International. "It is where brands, retailers, manufacturers, and innovators gather to forge new partnerships, strengthen existing relationships, and drive our industry forward through creativity and innovation. I cannot wait for the 2025 edition." 

Confirmed notable exhibitors include Hasbro, Jazwares, KOCCA, Bravado, CAA Brand Management, Crayola, SEGA, Moonbug Entertainment, Ubisoft, The Coca-Cola Company and Peanuts Worldwide, with even more names joining each week for what is expected to be the biggest Licensing Expo yet.

Tickets to attend Licensing Expo are $60 each, with a special Early Bird pricing of $30 available until January 31, 2025.

Qualified retailers are able to attend for free. For more information, please visit www.licensingexpo.com

Registration is now open. To attend Licensing Expo 2025, please visit www.licensingexpo.com.

About Licensing Expo
Launched in 1980, Licensing Expo is the world's largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. Connect with Licensing Expo and join the conversation on LinkedIn, YouTube, Twitter and Instagram.

About Global Licensing Group
The Global Licensing Group at Informa Markets,  a subsidiary of Informa plc (LON:INF), is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai  and License Global.

About Licensing International
Licensing International is the leading trade organization for the $356+ billion global brand licensing industry. Licensing International's mission is to foster the growth of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.

Media Contact
Informa Markets Licensing PR
[email protected]

SOURCE: INFORMA MARKETS - GLOBAL LICENSING GROUP